Roll-Your-Own(RYO), a division of naturalemphasis ltd., is an exclusive N. American importer/distributor of the premiere rolling paper brands: Pure Hemp and Smoking. RYO has been working with the manufacturer, Miquel y Costas & Miquel, S.A. (MCM) since the mid 90's to introduce its centuries old company and line of products to the N. American market. With one of the widest ranges of rolling papers on the market, MCM is one of the largest manufacturers of rolling papers on the planet, with their brands being represented in more than 80 countries worldwide.

Roll-Your-Own has brought MCM's vast knowledge and expertise to the N. American market. Throughout the last decade and a half Roll-Your-Own has introduced both innovative size formats and paper types, along with products demanded by consumers, retailers and distributors. Dealing with both B2B and B2C companies, Roll-Your-Own continues to expand it's N. American reach of Pure Hemp and Smoking.

As well as the Roll-Your-Own division, the research and development arm of naturalemphasis ltd, Natural Hemphasis has been focusing on growing the North American Hemp Industry. We believe that hemp represents a great opportunity for North Americans to pursue a path of economic development that is both economically and environmentally sustainable and contributes to a higher quality of life for all.

We have been actively involved in researching hemp, disseminating information and challenging common misconceptions about hemp since 1994. Since 2001, Natural Emphasis and PhytoGene Resources have partnered to breed and develop some of Canada's highest yielding and best adapted hemp varieties. Current registered varieties are:

ESTA-1, medium height, large seed variety bred for Eastern Canada
CanMa, early & short statured, developed for short-season areas.